Top AI Writing Tools for Marketing

December 12, 2024

2 minutes read

Creating great marketing content can feel like a never-ending sprint. Whether you’re cranking out blog posts, social media captions, or ad copy, finding the right AI tool can make your workflow faster, smarter, and a whole lot easier. Let’s look at some popular AI writing tools, what they do well, and where they fall short.

Quick Comparison Table

Tool	Key Features	Pricing	Best For	Pros	Cons
Jas per	Templates, SEO integration	From $49/month	Long-form content & blogs	Intuitive interface, versatile templates	Higher cost for teams
Cop y.ai	Ad copy, social media posts	Free & $36/month	Short-form content	Budget-friendly, fast output	Limited customisation
Writesonic	AI-driven ads, blogs	Free & $12.67/month	Multi-language support	Affordable, scalable options	Quality varies by tone
Anyword	Predictive scoring, ad copy	From $29/month	Performance-driven content	ROI-focused features	Niche user base
Rytr	Blog ideas, email drafts	Free & $9/month	Solo marketers	Affordable, simple UI	Fewer advanced features

Jasper is the all-rounder of the group. It’s got over 50 templates for everything from Instagram posts to long-form blogs. If you’re trying to rank high on Google, its integration with SurferSEO is a game-changer. The downside? It’s not the cheapest, starting at $49 a month for Boss Mode. But if you’re serious about your content game, it’s worth it.

For those on a tighter budget, Copy.ai is a solid pick. It’s perfect for quick, snappy content like social media captions or email subject lines. The free plan gets you started, and the Pro plan is just $36 a month. It’s fast, simple, and gets the job done, though you might find it a little light on customisation.

Then there’s Writesonic, which shines if you need multi-language support or a mix of blog posts, ads, and more. Their AI Article Writer 5.0 is impressively quick, and the pricing is reasonable—starting at just $12.67 a month. However, the quality can sometimes vary depending on the tone you choose, so it might need some tweaking.

Looking for tools that really focus on results? Check out Anyword. Its predictive scoring feature helps you gauge how well your copy will perform before you hit publish. It’s great for marketers obsessed with ROI, but it’s more niche. Pricing starts at $29 a month, and it’s definitely worth it if you’re all about performance.

Lastly, Rytr is the budget-friendly hero. At just $9 a month, it’s ideal for solo marketers or freelancers who need basic writing tasks done fast. It’s not as flashy or feature-packed as the others, but for the price, it’s a steal.

The Bottom Line:

Tight budget? Go with Rytr or Copy.ai.
Want killer SEO? Jasper’s your best bet.
Ads and performance-driven content? Anyword.
Diverse content needs? Writesonic has you covered.

Each tool has its strengths, so the right choice really depends on what kind of content you’re creating and how much you’re willing to spend. Which one fits your style? Try a free trial or two and see what clicks.